# How to set up your Brand Guide?

> Open your user menu, select Brand Guide, and fill in the Basics, Visual, Offers, Voice and Marketing tabs. Then select Save changes. Your brand voice, colors and logo shape your posts, articles and images.

Page: https://docs.selljam.ai/brand-guide/set-up-your-brand-guide

## Open your Brand Guide

1. Select your name at the bottom of the left navigation.
2. Choose **Brand Guide**.

> **Screenshot at this point on the web page (image not included):** The user menu open at the bottom of the left navigation with Brand Guide in the list

The **Settings** window opens on **Brand Guide**.

## Fill in the five tabs

Use the tabs at the top of the card. You do not have to fill in everything. A few good answers are enough to start.

- **Basics:** your brand name, what you do, your website, who you sell to, and any rules your content should follow.
- **Visual:** your logo, colors, text style and image style words.
- **Offers:** the products or services you sell.
- **Voice:** how your brand sounds.
- **Marketing:** why people choose you and the problem you solve.

> **Screenshot at this point on the web page (image not included):** The five Brand Guide tabs with the Basics fields below them

## Set your brand voice

Open the **Voice** tab to teach the AI how your brand sounds. Your brand voice is your tone of voice and style. It keeps your writing sounding like you.

1. Move each tone slider to where your brand sits. For example, from **Professional** to **Casual**.
2. Add three to five words that describe your brand personality.
3. Add **Words to use** and **Words to avoid**.
4. Paste a short **Writing sample** if you have one.

> **Screenshot at this point on the web page (image not included):** The Voice tab with four tone sliders and the brand personality field

## Add your logo and colors

Open the **Visual** tab. Add your **Primary logo** and **Icon mark**, then set your **Primary color**, **Neutral color** and **Text color**. The app uses these when it makes images.

Logos can be JPG, PNG or WEBP files up to 5 MB.

## Save your changes

Select **Save changes** at the bottom. Select **Reset** to undo edits you have not saved.

## Use more than one profile

You can keep more than one Brand Guide profile in a workspace. This helps if you run more than one brand.

- Select the plus button to make a new profile.
- Select the star to make a profile your default.
- Select the copy button to clone a profile.
- Select the trash button to delete a profile.

## Common questions

### What is a brand voice?

Your brand voice is how your business sounds in writing. It covers your tone, your favorite words and the words you avoid. The app uses it so your content sounds like you.

### Does my Brand Guide change my images too?

Yes. Your logo, colors and image style words help keep images on brand. Turn on Brand Guide under **Customization** when you create an image.

### Can I change my Brand Guide later?

Yes. Open it from your user menu at any time, change what you need, and select **Save changes**.

Related: [build your Brand Guide from your website](https://docs.selljam.ai/brand-guide/build-from-your-website.md) and [create images with AI](https://docs.selljam.ai/images/create-images-with-ai.md).