How to set up your Brand Guide?

Open your user menu, select Brand Guide, and fill in the Basics, Visual, Offers, Voice and Marketing tabs. Then select Save changes. Your brand voice, colors and logo shape your posts, articles and images.

Open your Brand Guide

Select your name at the bottom of the left navigation.
Choose Brand Guide.

app.selljam.ai/

Ask AI

Mootropic

What would you like to create today, Jaime?

Create posts, articles, and images that help grow your business.

Create a social postTurn a good idea into a post worth sharing.

Create a LinkedIn postSay something useful. Start a conversation.

Write an articleWrite an article or blog post with keyword research.

Create an offerCreate a product/offer page that helps customers buy.

The user menu open at the bottom of the left navigation with Brand Guide in the list

The Settings window opens on Brand Guide.

Fill in the five tabs

Use the tabs at the top of the card. You do not have to fill in everything. A few good answers are enough to start.

Basics: your brand name, what you do, your website, who you sell to, and any rules your content should follow.
Visual: your logo, colors, text style and image style words.
Offers: the products or services you sell.
Voice: how your brand sounds.
Marketing: why people choose you and the problem you solve.

app.selljam.ai/

Ask AI

Mootropic

What would you like to create today, Jaime?

Create posts, articles, and images that help grow your business.

Create a social postTurn a good idea into a post worth sharing.

Create a LinkedIn postSay something useful. Start a conversation.

Write an articleWrite an article or blog post with keyword research.

Create an offerCreate a product/offer page that helps customers buy.

The five Brand Guide tabs with the Basics fields below them

Set your brand voice

Open the Voice tab to teach the AI how your brand sounds. Your brand voice is your tone of voice and style. It keeps your writing sounding like you.

Move each tone slider to where your brand sits. For example, from Professional to Casual.
Add three to five words that describe your brand personality.
Add Words to use and Words to avoid.
Paste a short Writing sample if you have one.

app.selljam.ai/

Ask AI

Mootropic

What would you like to create today, Jaime?

Create posts, articles, and images that help grow your business.

Create a social postTurn a good idea into a post worth sharing.

Create a LinkedIn postSay something useful. Start a conversation.

Write an articleWrite an article or blog post with keyword research.

Create an offerCreate a product/offer page that helps customers buy.

The Voice tab with four tone sliders and the brand personality field

Add your logo and colors

Open the Visual tab. Add your Primary logo and Icon mark, then set your Primary color, Neutral color and Text color. The app uses these when it makes images.

Logos can be JPG, PNG or WEBP files up to 5 MB.

Save your changes

Select Save changes at the bottom. Select Reset to undo edits you have not saved.

Use more than one profile

You can keep more than one Brand Guide profile in a workspace. This helps if you run more than one brand.

Select the plus button to make a new profile.
Select the star to make a profile your default.
Select the copy button to clone a profile.
Select the trash button to delete a profile.

Common questions

What is a brand voice?

Your brand voice is how your business sounds in writing. It covers your tone, your favorite words and the words you avoid. The app uses it so your content sounds like you.

Does my Brand Guide change my images too?

Yes. Your logo, colors and image style words help keep images on brand. Turn on Brand Guide under Customization when you create an image.

Can I change my Brand Guide later?

Yes. Open it from your user menu at any time, change what you need, and select Save changes.

View markdown

Last updated October 24, 2026